Teaming up with music’s breakout pop star, Zara Larsson, Clinique aims to bring a pop of color to everyone this summer. The brand also created the first ever interactive video in the Cosmetics industry at PlayWIthPop.com to spread their amazing message. The fearless lipstick shades were inspired from the timeless belief that a bold lip-color can change anyone’s mood, making them more confident and fierce than they ever thought possible.
Lindsey, a Clinique representative, contended that the brand seeks to empower individuals and inspire them to take risks with their makeup as they go along on their summer adventures. Having tried some of their lipsticks and observing the crowds of anticipated individuals from kids to teenagers to adults, their message certainly rings true. Putting on Clinique’s spectacular new lip colors gave individuals a renewed sense of “fabulousness” in spite of the rainy weather and the stressful shopping trips.
At truck stops, guests tried Clinique’s bold collection and indulged in delicious popsicles created by Chloe’s Soft Serve Fruit Co. inspired by the brand’s pop of color message, and both the lipsticks and the treats brought a sense of daring to the shoppers and passersby. The Mango, Raspberry and Strawberry popsicles dipped in chocolate with rainbow sprinkles gave visitors a sweet treat and added to the carefree and confident atmosphere. The cosmetics brand also featured a GIF making photo booth where guests took pictures in their new-found signature colors, excited to start the Summer with their phenomenal new looks and the rest of the #SummerinClinique Lip Pop Colour Collection.