Lifestyle Miami Downtown

“Crush For A Cause” Miami Power Players Promote VeritageMiami to Benefit United Way

Crush For A CauseFriday, March 14, 11am – 600 Brickell Avenue, Miami Brickell

Four of Miami’s top business leaders will go foot-to-foot crushing grapes to raise awareness for the 19th annual VeritageMiami, the annual wine, spirits and craft beer festival taking place April 9-12, 2014, benefitting the United Way of Miami. Richard D. Fain, Chairman and Chief Executive Officer of Royal Caribbean Cruises and Chair of VeritageMiami, will go toe-to-toe with Jorge Perez, founder of The Related Group, Hilarie Bass, shareholder and co-president of Greenberg Traurig and Allen Morris, Chairman and Chief Executive Officer of the Allen Morris Company – all longtime United Way supporters and volunteers – on a grape crushathon. In celebration of this year’s VeritageMiami, these Miami business magnates will emulate Ancient Romans by crushing grapes in wooden barrels. Passersby will behold Miami VIC’s (Very Important Crushers) get their feet dirty in this friendly competition. Spectators will also earn a chance to enter to win tickets to VeritageMiami.@VeritageMiami #VeritageCrush