La Ruta del Ron’s special collaborative weeklong promotional event in Little Havana is set for April 5- April 11, 2021. The event has been created with CDC guidelines to ensure each guest’s safety and ability to have a wonderful experience. The event will highlight the unique culture of Little Havana with live music, rums, and cigars by safely showcasing the bars and restaurants of Calle Ocho to both South Florida locals and tourists.
La Ruta del Ron is a Bar Hopping experience. Throughout the week of promotions, guests will purchase their passports, and then taste all of the different rums safely & responsibly, visiting every bar and restaurant on the Treasure Map at their own pace. Each time guests visit a new bar, they will get their passport stamped and a comped specialty rum cocktail (they can also purchase more of these premium cocktails for $12 each). La Ruta del Ron will also host two larger events: an Opening Party which will be a trade show geared to media/industry, and a Closing Party with a special pop up at Cafe La Trova’s 80’s Bar.
La Ruta del Ron will also work with different locations to run other events throughout the week such as cigar & rum nights, live music, rum pairing dinners, yoga & drinks/brunch, historical rum tasting, and celebrity bartender pop-up/guest shifts. $55 tickets include 1 passport, entrance to the opening and closing party, 5+ Free Specialty Cocktails with premium rum, 1 cooldown stop at Azucar ice cream shop, and giveaways.