Porsche Design Boutique at Brickell City Centre is celebrating the release of Porsche Design x PUMA Collection. The all-German team-up, which comprises a range of co-branded sneakers, apparel, and accessories, marks the start of what both companies hope will be a long-term partnership.
PUMA x Porsche Design SS19, combines the luxury synonymous with Porsche with PUMA’s sportswear knowhow. PUMA CEO Bjørn Gulden and Porsche Design CEO Dr. Jan Becker believe the partnership makes sense on multiple levels. Most significantly, both brands have a background in motorsport. Porsche’s connection is obvious, but PUMA also makes gear for drivers and teams, and collaborates with racing brands.