United Colors of Benetton celebrated the arrival of Spring with an all-day and night event on Thursday, April 17, 2014 at its South Beach flagship. The first of the celebratory events was a private in-store blogger brunch with bottomless mimosas and passed canapes. Later, doors opened to the public offering 20% off the entire store, together with complimentary Pinkberry froyo cups and Vita Coco refreshments, and DJ Dutch’s groovy beats. The day wrapped up with an evening cocktail party hosted by ambassador for their 2014 summer collection, Kelly Saks.
The new season collection comes with micro and macro floral patterns, available in a wide range of colors dominated by pink, lilac, blue and white. Bursting with petals and buds, this look can be vibrant or romantic. It’s all about the essentials: shorts in an array of cool blues and greens; printed, spaghetti-strap dresses for when the South Florida humidity doesn’t allow for anything more; and white, cotton, light-as-air separates that can just as easily be worn over a swimsuit as they can to dinner.
Pictures by: Inamara Bellina