Casio America, Inc.Â celebrates the official launch of their new camouflage timepiece series with the #Neverblendin campaign, with an online scavenger hunt. The campaign will lead consumers on a digital journey through cultural hotspots in Los Angeles, Miami, Dallas and New York through July 2014.Â Consumers access the scavenger hunt online, atÂ www.gshock.com/neverblendinÂ from their computers or tablets, pairing their smartphones with the scavenger hunt application.
The G-SHOCK application uses Google Maps and Google Street View which guides players towardsÂ G-SHOCKÂ logos digitallyÂ camouflaged into existing street art within each city.Â Each hidden G-SHOCK logo unlocks a single piece of a larger custom art puzzle. Users will follow the map on their phones until they gather all hidden pieces. Once all of the art pieces have been collected, players must organize them to create the fully realized artwork.
The first 25 players in each city to complete the entire art puzzle can win a G-SHOCK prize. Finish any of the online scavenger hunts and you can enter the drawing to win a trip for two to theÂ 2014 US Open of SurfingÂ in Huntington Beach, California.Â The featured artwork has been custom created for the G-SHOCK #Neverblendin scavenger hunt by Jona Cerwinske. All artwork will also be exclusively featured in the limited release of theÂ G-SHOCK ProfilesÂ Vol.2 zine, available at Union, Unknwn, Centre andÂ G-SHOCK SoHo retail stores.Â @gshock_US #neverblendin