Five of the best ‘power-mixers‘ competed against each other inÂ inimitable mixology challenge to be crowned the winner of the first annual SVEDKA SHAKEDOWN. Hosted at Cecconi’s Garden at SOHO Beach House, contestants Leo Holtzman (Cocktail Collection),Â Oxana Parfenova (Blackbird Ordinary),Â Randal Perez (Broken Shaker) andÂ Trevor Alberts (Orange Blossom) battled it out to see who would come out on top. The contestants wereÂ critiquedÂ by a tough panel of industry experts,Â includingÂ Miami bartender Ben Potts, Director of Spirits at Constellation Brands Vicky Arcos,Â cocktailÂ consultant and beverage programmer Ezra Pattek, TV host Alexandra Olavarria, andÂ promoterÂ Jose Ortiz.
Guests watched as the contestants participated inÂ three rounds of elimination mixology challenges, with impossible ingredients and challenging mixing conditions, and sipped specialty SVEDKA cocktails that the contestants created themselves.Â Winner Randy PerezÂ mixed, shaked and poured their way to a grand prize of $5,000 and the ultimate bragging rights as the first ever SVEDKA Shakedown winner.Â #SVEDKASHAKEDOWNÂ @SVEDKAVodka
PhotosÂ by:Â Rodrigo Gaya/WorldRedEye.com