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SevenFriday Watches 2014 World Tour in Miami

SevenFriday Watches 2014 World Tour in MiamiMonday, August 25, 7pm-10pm – East Coast Jewelry, 16810 Collins Avenue, Sunny Isles Beach
Tuesday, August 26, 7pm-10pm – Segafredo Brickell, 1421 S Miami Avenue, Miami Brickell

SevenFriday Watches, a Zurich-based watch brand that designs industrial-like watches is gaining popularity across the globe, and it will stop in Miami for a flash party #32 at East Coast Jewelry & #33 at Segafredo Brickell, as part of their 2014 World Tour. SevenFriday, which was founded in May 2012, has sold approximately 12,000 watches globally between 2012 and 2013. The main attraction of the watch is the industrial-inspired design, based on numerous things such as engines and mechanical movements, that differ from other watches. Its case size measures 47 by 47.6mm while the watch strap is made of calf leather. SevenFriday watches are fitted with a specially hardened and anti-reflective mineral glass. The dial of a SevenFriday watch is made up of five layers, while its case is “squircle” — a combination of a square and circle, a design used on every model. The watches are packed in cases that resemble wine boxes.

RSVP: usa@sevenfriday.com