Cotton's 24Hour Runway Show 2014November 7 & 8, 8pm-8pm – 8th Street and Ocean Drive, Miami Beach

Jason Derulo, Florida native returned to the shores of South Beach to entertain online viewers and local attendees at the Cotton’s 24Hour Runway Show 2014, a celebration featuring more than 70 retail brands, celebrity talent and musical performances. Derulo kicked off the opening night of the runway show while bringing the moment’s theme to life with songs such as ‘Talk Dirty’ and ‘The Other Side,’ performing during the ‘Favorite Live Concer’ along with his backup dancers. The entertainment at Cotton’s 24 Hour Runway Show this year also featured the talents of Electro Soul recording artist Fantine.

With last year’s audience nearly reaching one million viewers, the fashion marathon returns to the 24-hour-city, with theme ‘The Moments of Our Lives.’ Each hour of the show highlighted a different ‘cotton moment,’ with one unique outfit every minute, for a total of 1,440 cotton looks. Cotton Incorporated has partnered with PEOPLE to bring the live runway experience inside the home, live streaming from South Beach on TheFabricOfOurLives.com, PEOPLE.com, InStyle.com, Entertainment Weekly’s EW.com, Essence.com, SouthernLiving.com and RealSimple.com. Hosts for this year’s show included Giuliana and Bill Rancic, Jason Kennedy, Michael Yo, Scott Evans and Ellie Rodriguez.

52 Photos by: Julie Pauline

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