Forevermark, the diamond brand from The De Beers Group of Companies, hosted a VIP preview reception at the ICA MiamiÂ opening celebration, the official museum kick-off event for Miami Art Week.Â The VIP Preview debuted the PROMISE installation. Designed by Miami resident artist Mylinh Trieu Nguyen, the bespoke installation displayed a selection of the world’s most exquisite diamonds, the Forevermark Exceptional Diamond Collection. Nguyen’s installation PROMISE illuminates, literally and figuratively, the intersection of art, design, technology, and the diamond through unique videos that respond to the symbolism and character of one of the most prized and valued objects on earth.
The Forevermark Exceptional Diamond Collection represents the pinnacle of the Forevermark promise: some of the earth’s most magnificent creations, in carat weights that demonstrate just how magical and stunning nature’s beauty can be. Few diamonds will ever reach this echelon. Each diamond is named using its carat weight and presented with a unique booklet defining key milestones in the diamond’s life.
Mylinh Trieu Nguyen is a Creative Director and Principal of Studio LHOOQ, based in Miami. Her work explores ideas of distribution, collaboration and curation through new and appropriated systems and frameworks. Her projects mediate the space between subjectivity and objectivity, while continually striving to recontextualize the familiar and mundane. She has a MFA in Graphic Design from Yale University and has presented her work in the MoMA P.S.1, CCA Wattis Institute, Art in General, and the New Museum, among others.