Art & Culture Miami-Dade County Social Trends

Art, Speed, & Design at Lou La Vie

Art, Speed, & Design at Lou La VieSaturday, December 6, 7pm-11pm - Lou La Vie, 1444 Biscayne Blvd, Miami

Pininfarina design house, which evolved from sole artisans to an international group highly regarded in the motor industry and now lifestyle design, celebrated its entrance to the US market and a new Miami office, with a star-studded Art Basel event titled “Art, Speed and Design,” held at Miami’s Lou La Vie luxury showroom. The Pininfarina event was a chance for the company to showcase its many projects, which include striking architecture, elegant furniture, home design and opulent interiors.

The highlight of the evening was an over-the-top raucous and uninhabited live splash painting of a brand new Maserati by the renowned street artist Mr. Brainwash, who is rumoured to have sold the most art during Art Basel 2015 totalling over $1M. Despite guests being warned of flying paint, hundreds of daring party-goers remained close to the luxury vehicle and quickly became part of the canvas, some who left covered head-to-toe in what became Brainwash couture attire.

Matteo De Lise, Managing Director of Pinifarina Americas, introduced and announced a partnership between Pasqualotto’s Brazilian luxury residential projects and Pininfarina. The partnership combines two excellences: Pininfarina’s exclusive designs, which evoke the emotional experience in everything from cars to furniture and architecture which give life to a sophisticated lifestyle and Pasqualotto’s proven track record for outstanding success with residential projects in extraordinary locations. The first results of the union have already been shaped: YACHTHOUSE and VITRA.