PininfarinaÂ design house, which evolved from sole artisans to an international group highly regarded in the motor industry and now lifestyle design, celebrated its entrance to the US market and a new Miami office, with a star-studded Art Basel event titled â€œArt, Speed and Design,â€ held at Miamiâ€™s Lou La Vie luxury showroom.Â The Pininfarina event was a chance for the company to showcase its many projects, which include striking architecture, elegant furniture, home design and opulent interiors.
The highlight of the evening was an over-the-top raucous and uninhabited live splash painting of a brand new Maserati by the renowned street artistÂ Mr. Brainwash, who is rumoured to have sold the most art during Art Basel 2015 totalling over $1M. Despite guests being warned of flying paint, hundreds of daring party-goers remained close to the luxury vehicle and quickly became part of the canvas, some who left covered head-to-toe in what became Brainwash couture attire.
Matteo De Lise, Managing Director of Pinifarina Americas, introduced and announced a partnership between Pasqualottoâ€™s Brazilian luxury residential projects and Pininfarina. The partnership combines two excellences: Pininfarinaâ€™s exclusive designs, which evoke the emotional experience in everything from cars to furniture and architecture which give life to a sophisticated lifestyle and Pasqualottoâ€™s proven track record for outstanding success with residential projects in extraordinary locations. The first results of the union have already been shaped: YACHTHOUSE and VITRA.