it Espresso Lounge and Novecento Midtown hosted a grand opening celebration and owner Alejandro Ferllen’s Birthday Bash, with 1920’s Great Gatsby themed cocktail reception, delicious bites and sounds by special guest DJ Fruto and resident DJ Peroni. Warm back-lighting drew fashionable elite crowd to the bar when they weren’t basking in the open air in the indoor/outdoor lounge and patio spaces. DJs drove the beat from the Fiat DJ booth, while beautiful people heated up the space, lighting up another new hot spot.
Espresso Lounge, an immersion of chic Italian lifestyle with South American flair, is a convertible concept that transitions from artisanal espresso bar by day, to mixologist cocktail lounge by night. it Espresso Lounge is Mr. Ferllen’s personal endeavor and something incredible he felt that he could bring to the Midtown area. He is the driving force behind the entire concept – décor direction, food & drink offerings, music programming and daily nightlife conversion.
With over 15 years of combined experience in event and concert productions, as well as the club, lounge, restaurant and public relations industries, Alejandro has been declared one of South Florida’s 100 most influential people. He has also been recognized as “the new king of entertainment,” by Ocean Drive Magazine and other media outlets.
Photos by: Melissa Donaldson