Carlo Traglio, President of Vhernier, together with Rosa and Carlos de la Cruz hosted the opening of Vhernier in the Miami Design District, their second location in the U.S. The Italian brand, which is based in Milan, opened its first freestanding store in the U.S. in Beverly Hills six years ago. Vhernier also has shops inside Saks Fifth Avenue stores in New York, Palm Beach, Houston and Beverly Hills. Globally, the Italian jeweler has boutiques in Milan, Capri, Rome, Venice, Geneva, Athens and Dubai.
Established in 1984, Vhernier represents the finest in Italian jewelry. The creative collection is influenced in its form by trends in contemporary art and design. As with pure artistry, underlying the handcrafted pieces is an inventive exploration of proportion and line; surface and structure. The soul of the brand is in Vhernier’s trained Italian craftsmen with an in-depth knowledge of materials, stones, cuts and traditional manufacturing techniques.
The strong concept of the Vhernier boutique in Miami uses rich colors and textures throughout the space for a luxurious effect. Nuanced touches of coral red are expressed through different types of fabric including cashmere, silk, oxford, or velvet. The color is then mixed with natural materials such as whitened oak and leather creating a further tactile experience. The Vhernier boutique in Miami is the perfect frame for the sinuous shapes and architectural base of the brand’s signature jewelry. 10% of sales from February 1-17 will benefit the “Young Designers Scholarship Fund,” a travel and scholarship program initiated by the de la Cruz Collection to benefit the students of Miami-Dade County.