TAG Heuer celebrated the grand opening of new luxury 900 sf boutique in Miami Design District, in conjunction of commemorating the brand as the official timepiece keeper of the inaugural Formuala E race. TAG Heuer’s U.S. CEO, Killian Muller, and Formuala E Race car driver, Bruno Senna kicked off the night with the traditional ribbon cutting ceremony as guests swarmed into the new boutique to check out the brand’s Avant-Garde timepieces and latest collections.
Actor Nick Zano, native Floridian, and star of Ellen DeGeneres’ new show, “One Big Happy” debuting on NBC this Month, hung out all night for the festivities and rocked his new TAG Heuer black Carrera 1887 watch.
Celebrity DJ IRIE entertained the crowds all evening, sporting his Blue Monaco in the TAG Heuer branded pop up lounge upstairs. He had everyone on the dance floor till the minute the party ended. Bruno Senna jumped into the action to join DJ IRIE, with a quick impressive set – perhaps to release some steam for his Formuala E race the following day in Miami.
Famed Miami Graffiti artist, Jona Cerwinske “tagged” up a pretty impressive piece focusing on the brand’s new campaign #DontCrackUnderPressure.
Food was catered by Bravos’s Top Chef contestant, and fan fave, Chef Fabio Viviano of Miami’s newest hot-spot, Siena Tavern. Guests loved getting a taste of his signature dishes including, Kale Caesar Salad and Mini Wagyu Meatballs. Viviani attended too, alongside his fashionista-fiance, Ashley Jung. Guests imbibed on specialty cocktails provided by LVMH branded liquor and had fun taking group shots in the TAG Heuer branded video booth.