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H&M All Roads Lead To Sedona S/S ’19 Collection Launch

H&M All Roads Lead To Sedona S/S '19 Collection LaunchWednesday, March 20, 7pm-9pm – H&M Lincoln Road Mall, Miami Beach

H&M celebrated the launch of their latest Studio Spring/Summer 2019 Collection with an interactive pre-shop event at the Lincoln Road store. The celebration was hosted by Miami influencers who took part in the local H&M campaign which included Carolina Lindo, Claudia Vergara, Karen Martinez, Martha Graeff & Melody de la Fe.

The evening was filled with exciting elements including a scavenger hunt where upon completion guests received a Miami essentials kit filled with H&M goodies, a live painting by artist Gloria Hernando, an immersive photo-booth with a Sedona backdrop that brings the desert vibes, and more.

DJ Hannah Bronfman provided the tunes for the evening while those in attendance were the first to shop the new collection. Red Rock Paloma, the signature cocktail for the event was served along with magical color-changing ice cream from local ice cream shop Dasher & Crank. 

H&M Studio SS19 collection champagne, “The Glam Explorer”, was styled by Géraldine Saglio and photographed by Lachlan Bailey against the dramatic backdrop of Arizona. Inspired by a glamorous adventurer, the campaign sets the tone for H&M’s decision to swap the Paris Fashion Week catwalk for the Sedona, Arizona desert. 

Taking a free-spirited glam explorer as its muse, the SS19 collection offers a versatile mix of thrilling, statement pieces with low-key, utility-led separates. With moodboard references that include the vibrantly-hued mineral ponds of Utah, the collection’s key pieces comprise of a rainbow-hued printed dress, a decadent sequin-splattered skirt, and a structured utility jacket – all of which spell effortless glamour. #HMxME #HM #HMStudio #SS19

Photos by: World Red Eye