Hammock hosted a much-anticipated opening night party and runway show at the WET Deck atÂ W South Beach. The show featured a variety of luxury brands as well as the LYCRAÂ® DESIGN Challenge, a design competition for brands in the Hammock show to design a unique swimsuit and/or cover-up using red fabric containing LYCRAÂ® XTRA LIFEâ„¢ fiber. The garments wereÂ judged for originality, creativity and fit by a panel of three industry judges. The winner will receive an all-expenses-paid fashion photo shoot with the look and the new Resort 2016 collection.
Notable brands to be featured at Hammock include: Aila Blue, Alati Swim, Anna Sui Swimwear, Athena, Banajaan Collection, Basta Surf, Beauty and the Beach, Beach Bunny Swimwear, Blue Life, California Kisses, Condition Culture, Coola, Driftwood, Ella Moss, Ella Moss Girls, Etnia Barcelona, Frankie’s Bikinis, Hampton Sun, Honey Bee Swim, HAH, House of Au+ora, Hurley, Hurley Girls, INDAH Clothing, Indie Swim, Issa de Mar, Juicy Couture, Kai Lani Swim, Kaohs, Koru Swimwear, Leahray, LUXE by Lisa Vogel, LOVE HAUS Lingerie, Mandalynn Swimwear, Maxim Swim, MIKOH, Montce Swim, Nautica, NEXT, Oakley, One Teaspoon, Pacific & Driftwood, Posh Pua, Reef, Rove Swimwear, Salt Swimwear, Splendid, Splendid Girls, Stone Fox Swim, TAVIK, Thinking Mu and Veronika Pagan. Â #hotforhammock @hammockshow @LYCRABrand