Absolut’s luxury vodka Elyx and non-profit organization Water For People celebrated their partnership on the opening night of Art Basel.Â Co-hosted by Jonas Tahlin, CEO – Absolut Elyx, Eleanor Allen – Water For People, Sean Kelly, Jermone Sans and Alexander Gilkes, the evening showcased a sculpture by Antony Gormely and featured a special performance by Elliphant with DJ set by Jasmine Solano.Â Key guests include Kehinde Wiley, Catherine Malandrino, MeLo-X, Jeremy Kost, Richard Chang, conceptual artist Jonathan Rosen, actor Sean Teale from TV show “Skins”, Ralph Lauren model – Alessandro Mele, among many others.
Widely acclaimed for his sculptures, installations and public artworks that investigate the relationship of the human body to space, Antony Gormley is a world-renowned artist. The auction of Gormley’s sculpture will begin on Tuesday, November 24 and conclude on Wednesday, December 9. Two experiential lots – a private group tour of the Sean Kelly Gallery and a cocktail class at the new brand home, the Elyx House, in New York â€“ will also be up for auction. The celebration is part of a five-year partnership between Absolut Elyx and Water For People to provide safe water to more than 100,000 people worldwide. Proceeds from the auction could provide over 10,000 people with access to safe water for generations to come.
Jasmine Solano’s solid track record includes soundtracks for New York Fashion Week runway shows and the MTV World’s Scratch the Surface show that she produced and hosted. Swedish buzzworthy artist Elliphant has already amassed an impressive 40 million+ Spotify plays, 28 million+ video plays and an incredible 55k+ Shazam tags. She has worked with Grammy Award nominees and winners Skrillex, Dr. Luke, Diplo, Major Lazer and Joel Little, the man responsible for producing Lorde’s critically acclaimed debut album.
The philanthropy partnership with Water For People launched in September. For every bottle of vodka sold, Elyx will provide access to one week of safe water (140 liters) to someone in need through Water For People’s work; for every copper pineapple drinking vessel sold, access to one month of water (560 liters) will be provided. Elyx’s new pop-up water truck and copper pineapple boutique will conclude its three city tour in Miami following stops in New York and Los Angeles during Art Basel.Â #DrinkWithIntegrity #LuxuryOnTap @absolut_elyx @waterforpeople @DelanoSoBe
Photos by: Brittany Robey