Fashion & Style Launch Event Miami-Dade County Social Trends

Macy’s Celebrates the Launch of Exclusive Love Bravery Line in Miami

Macy's Celebrates the Launch of Exclusive Love Bravery Line in MiamiThursday, May 19, 6pm-9pm – Macy’s Aventura, 9535 Biscayne Blvd, Aventura

Macy’s Aventura celebrated the launch of Love Bravery, a high-spirited limited edition line of clothing and accessories that inspire compassion and combat prejudice, created in collaboration with Grammy and Golden Globe-winning icon Lady Gaga, as well as Grammy, Tony® and Academy Award®-winning legend Sir Elton John. Guests enjoyed light bites, sweets and refreshments while browsing the new line during the launch party hosted by celebrity DJ Elaine Lancaster, featuring live performances by Athena Dion, Daisy Deadpetals, Adora and Erika Norell.

#LoveBravery launched this month as part of Macy’s American Icons campaign and will be sold exclusively at Macy’s this spring, with 25 percent of the purchase price benefiting Born This Way Foundation and the Elton John AIDS Foundation. All donations from the limited edition line, on sale through August 30, 2016, will be made to Born This Way Foundation, which will use 50 percent to support the Elton John AIDS Foundation. Love Bravery products are all rendered in vibrant graphic prints and designs that fuse both artists’ renowned musical talent and revered inimitable style.

A video posted by (@soflanights) on