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HAH | Hot-As-Hell 2017 Runway Show

HAH | Hot-As-Hell 2017 Runway ShowFriday, July 15, 8pm – W South Beach, 2201 Collins Avenue, Miami Beach

Hot-As-Hell 2017 Runway Show drew celebrities, taste-makers, and influencers including Scott Eastwood, Ebie Wright, Caroline Vreeland, Shea Marie, Rocky Barnes, Melody Le, Jessica Mair, Carmen Carerra and Ashley Moore, to SWIMMIAMI’s pop up LYCRA Swim Salon at the W Hotel & Residences, Miami Beach. HAH | Hot-As-Hell launched just last season and the 2017 runway collection, ‘Le Jardin de HAH’ proves the trailblazer in eco-conscious swimwear is nothing but booming.

Show kicked-off with an unreal performance of Fever by Caroline Vreeland this season, Hot-As-Hell expanded from swim, lingerie and beach lifestyle apparel into children’s swimwear, maternity and bridal. HAH’s Spring 2017 collection was inspired by the origins of natural beauty – mother earth. This is seen and felt across the entire collection – from a rich color palette inspired by the sun and the sky to intricate original prints, hand drawn and digitally printed.

Sam Blacky’s personality & model shined through as she flipped the bird in true Hot-As-Hell fashion. Cheeky, high-waist bottoms and reversible one-pieces stole the show. Vintage recycled Adidas bombers covered in custom patches by LA tattoo artist “dirtyneedle”, embodied the brand’s sustainability initiatives. Contrasted by black oriental prints, delicate lace accents highlighted models, moms, children and expecting mothers beautiful curves of all kinds.

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