Art & Culture Business & Professional In the Spotlight Miami-Dade County Visual Arts

Mucho, Mucho Amor: 50 Years of Walter Mercado

Mucho, Mucho Amor: 50 Years of Walter MercadoAugust 2 – 25, HistoryMiami, 101 West Flagler Street, Miami

HistoryMiami Museum, a Smithsonian Affiliate, kicked off Mucho, Mucho Amor: 50 Years of Walter Mercado, the first public exhibition celebrating the life of beloved Latino astrologer and pop culture icon, Walter Mercado amid hundreds of fans, dramatic dancing and plenty of sequins and opulence.  

HistoryMiami Museum was filled with “mucho, mucho amor” as Miami’s city officials, socialites, media and influencers surrounded famed astrologer, Walter Mercado at the VIP opening of his exhibition on August 1, 2019. The crowd was entertained with a dramatic performance as dancers wearing Mercado’s famous capes cascaded down the stairwell and performed a majestic dance. Mercado himself appeared through gold sequin curtains to arrive in a chariot, sitting in a white velvet chair and waving to his adoring fans.

Mayor of Miami Francis X. Suarez and Miami-Dade County Commissioner Eileen Higgins presented him a proclamation and declared  August 1, 2019, Walter Mercado Day. City of Miami Beach Vice Mayor Ricky Arriola and City Commissioner Michael Gongora gave Walter the Keys to the City of Miami Beach. The exhibition, funded by the Knight Foundation, runs through August 25 at HistoryMiami Museum. Other notables at the event included: Raúl De Molina, Joel Franco, Giselle Blondet, Jaie Laplante, Martha of Miami, The Fashion Poet Annie Vega, Daniela Levine-Cava and others.

In recognition of the 50th anniversary of his first show, HistoryMiami Museum will give visitors an up-close and personal look at Mercado’s costumes, mementos, and ephemera through the decades. The exhibition will include exclusive pieces worn during his early years as a TV entertainer in Puerto Rico, Latin America and the United States, on display for the first time ever. The exhibition will feature 12 of his famous capes, including one worn during the Puerto Rican pride parade in New York City, which was later worn by Broadway star and producer Lin-Manuel Miranda.

As one of the world’s most famous astrologers, Walter Mercado is a part of the cultural zeitgeist for Latinos and remains a popular figure that transcends generations. At the epicenter of his professional career, Mercado lived, worked and recorded many of his television shows, and radio programs in Miami. For many years, he contributed and was known for his daily horoscope column in El Nuevo Herald.

Mucho, Mucho Amor: 50 Years of Walter Mercado will run August 2, 2019, through August 25, 2019. The exhibition is sponsored by The Knight Foundation. #HMM #HistoryMiami

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