Lifestyle Miami-Dade County

Boca Tanning Club Partnership with “The Situation”

Thursday, September 1 – Boca Tanning Club Brickell Location, (Inside the Pacific Bank Building), 1390 Brickell Avenue, Suite 106, Miami

_MG_0503_0069Mike “The Situation” Sorrentino and Jen Boronico, Co-Owners & Partners of Boca Tanning Opportunities, Inc., the franchisor of Boca Tanning Club (BTC) got together for their first public appearance together as partners and co-owners of Boca Tanning Club.
Jen Boronico, owner of Boca Tanning Opportunities, Inc. is pleased to announce the addition of Mike “The Situation” Sorrentino (MPS Entertainment) as a partner in the corporation. Founded in 2002, Boca Tanning Opportunities, Inc. is the franchisor of Boca Tanning Club (BTC) which currently has 20 franchised outlets in Florida, Texas and New York. Known as the world’s first and only 24 hour tanning salon franchise in America, Boca Tanning Club offers customers an unparalleled level of convenience and customer service with top-of-the-line equipment in an upscale, state-of-the-art atmosphere.

“We are thrilled to have Mike “The Situation” Sorrentino join the Boca Tanning Club team as a partner in the company and we couldn’t be more excited about his enthusiasm and commitment to expanding the Boca Tanning Club brand nationally,” said Jen Boronico, owner of Boca Tanning Opportunities, Inc. “Mr. Sorrentino believes so much in the BTC concept that he has plans to open several of his own BTC franchises!”

Since its’ inception, Boca Tanning Club has created a brand of upscale tanning establishments that have revolutionized the tanning industry consistently putting the BTC franchises in the top percentage of revenue producing salons in the United States. Boca Tanning is introducing a new concept of “Express “ and “Spray Tan” only salons that will allow business minded people to own their own franchise at minimal costs. It was for all of these reasons and more that Sorrentino was first attracted to Boca Tanning Club when he was in South Beach shooting the second season of his hit television series and tanned at the South Beach location of Boca Tanning Club.

“Because I love to tan and Boca Tanning Clubs are the best tanning experience I’ve ever had, I’ve become part of the Boca Tanning Club family and the T in GTL (gym, tan, laundry), now officially stands for Boca Tanning Club,” said Mike Sorrentino. “My goal is for there to be Boca Tanning Club franchises in every single state, so that everyone can experience the best tanning salon out there and, of course, so when I travel, I always have a great place to tan!”

In addition, BTC and Sorrentino have created a private label lotion line that will be distributed to major retailer’s nationwide and available at all Boca Tanning Club locations. Boronico and Sorrentino were introduced by mutual friend and CEO of, Andy Eminger.
For more information about Boca Tanning Club, please visit: More information about Boca Tanning Club franchising opportunities call 855-WE-FRANCHISE.

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