Four years ago NY-based artist Eric Ginsburg, known for expressionism focused on animals, had an idea to create an art fair during New Yorkâ€™s Frieze week that was different from the others. His goal was to create an intimate space for art and art lovers. When asked if he was planning on putting on a Fridge During Art Week in Miami right after the inaugural Fridge Art Fair ended, the answer was â€˜Why not?â€™! Hence Fridge Art Fair during Art Basel was born!
Fridge is an art fair with a heart and passion. Itâ€™s been called everything from Raw to a boutique fair. In Ericâ€™s words, â€˜This year weâ€™re proud to present artists whose work is authentic and personal, with messages for everyone.â€™ As in past fairs (with this being the 4th) the question posed to artists who participate is always â€œCan you fit it into the Fridge?â€ Participating artists in this exhibit will be announced by September 15, 2016
Fridge Fair at Art Basel Miami Beach 2016 will take place at The Betsy Hotel with an amended title of â€œA Curated Mini Fridgeâ€, indicating the (even) smaller space used to exhibit and celebrate. The Betsy Hotel (thebetsyhotel.com) is a four star-four diamond hotel in the luxury boutique space with a unique commitment to philanthropy, arts, culture, and education. Partnering with Fridge Fair aligns perfectly with The Betsyâ€™s mission.
The public is cordially invited to The Betsy Hotel Presents â€œA Curated Mini Fridgeâ€ at the Underground Gallery, located behind the front desk, and down the stairs. The work is for sale and the gallery space is open 24/7, from Nov 27 to Dec 4, 2016. For more information contact email@example.com or firstname.lastname@example.org.Â #Fridgeartfair