Avant-garde Swiss luxury watchmaker TAG Heuer added J.Balvin to their list of global ambassadors. Known for their unconventional designs, the brand is taking a new turn, fusing their trailblazing character with the timeless sentiment as they release their #DontCrackUnderPressure campaign. Struggles remain common to each individual but the ability to overcome those struggles is possessed by those determined to succeed. The motto resonates with the brand as they still work hard at forging a new path in an ever-changing world. Their new brand ambassador, J. Balvin is no stranger to struggles as he faced many obstacles establishing himself as a brilliant artist.
Miami, the capital of Latin American pop music, was the perfect place to introduce the Multi Latin Grammy Award Winner to a worldwide audience. From getting Pharrell Williams to sing in Spanish in his latest single “Safari” to being the first Latin Urban artist to reach 1 billion views on YouTube with the release of his single “Ay Vamos”, J. Balvin does not crack under pressure, he embraces it and excels, exemplifying TAG Heuer’s state of mind. CEO of TAG Heuer and President of the LVMH Watch Division, Jean-Claude Biver said “We’re thrilled to announce our new partnership with J Balvin. He’s a game changing artist and we look forward to build an exciting relationship with him throughout Latin America, one of our top markets and home to a savvy young audience of watch lovers.”
TAG Heuer is currently the only watchmaker in the world with four different universes of communication: Art, Lifestyle, Sport and Heritage. Each one with ambassadors reflect brand’s values: teamwork, ambition and a taste for challenge. This drives TAG Heuer to push boundaries and achieve further excellence. Their new ambassador, J. Balvin spoke about the achievement saying that “I’m really thrilled about being named a TAG Heuer ambassador. I’ve had a lot of challenges to overcome in my career, so I completely identify with their mantra of ‘Don’t Crack Under Pressure’. I’ve also said that a central part of my style is to remain yourself, and since I have loved TAG Heuer watches for years, and worked with them previously in Colombia, I’m excited to partner with them on a new level and join the ranks of global brand ambassadors that I hold great respect for, like Cristiano Ronaldo and David Guetta”
After the press conference with master of ceremony Eglantina Zingg, the annual fundraising gala of Give To Colombia, a non-profit organization active in the fields of education, environment, health and economic development, took place at the Faena Theater. Give To Colombia President and co-founder, Angela M. Tafur, alongside J Balvin, raffled a TAG Heuer Carrera Heuer-02 Tourbillon and a TAG Heuer CARRERA Calibre 9 raising the additional amount of $25,000 for the foundation and J. Balvin gave an unforgettable performance. TAG Heuer is proud to congratulate its new ambassador J Balvin who conveys the #DontCrackUnderpressure motto. @TAGHeuer @JBalvin @FaenaMiami #TheNewFaceofTAGHeuer #DontCrackUnderPressure #FaenaMiamiBeach