The Auction Project is a published catalogue dedicated to representing single artworks made by young and emerging artists. The catalogue is produced in a traditional auction catalogue format, documenting the artwork and artists with short essays and providing market values. However, with the intention of creating a new platform for appreciating and purchasing artwork, The Auction Project catalogue itself is the vehicle for appreciating and purchasing the artwork.
That’s right, there is no auction. The “The Auction Project” name relates only to the format of the publication and not to how the artworks are sold. The catalogue’s essays as well its images allow art enthusiasts and prospective buyers to learn about the artist and context of the artwork in a familiar, but different setting.
The catalogue launch for Issue 1 will take place at TOMORROWLAND, a project space created by artist George Sanchez-Calderon. TOMORROWLAND, located on the edge of historic Overtown, was built in the 1940s and is experiencing a rebirth in this neighborhood that has suffered hardship for decades in Miami, FL. This gallery space allows for curators, artists and dealers to create discourse through art, design, urbanism and creativity.
Cocktail reception sponsored by CORZO tequila.