Shoma Group, one of South Floridaâ€™s most prolific real estate development firms with a nearly three-decade track record of successfully delivering developments, celebrated the unveiling of its Eleven on Lenox sales gallery with the quintessential South Beach soiree. More than 200 of the cityâ€™s leading real estate brokers and VIPs joined Masoud Shojaee, President and Chairman of SHOMA Group, in commemorating the luxurious coastal retreat, comprised of 11 beach-inspired homes in the heart of South Beach.
Guests at the Eleven on Lenox sales gallery premiere enjoyed VIP treatment, which included an exotic, living wall step-and-repeat, champagne bottle service and tunes by resident South Beach DJ YSL. The event also provided a first look at the projectâ€™s refined finishes designed by five-time Architectural Digestâ€™s Top 100 Interior Designers, Charles Allem and scale model created by internationally recognized firm, Zyscovich Architects. The festivities concluded with a surprise announcement by the developer that brokers will receive 50% commission immediately after the rescission period, which was followed by a champagne sparkler parade and confetti shower, which closed the event in true South Beach style. #ElevenOnLenox