Come enjoy discounted Angel’s Envy cocktails, share an image and hashtag #ToastTheTrees and a tree will be planted for each photo tagged. Angel’s Envy is one of the very few whiskey brands with a public facing program centered on reforestation and sustainability.
Angel’s Envy celebrates with Toast the Trees during the month of September across all US markets in observance of National Bourbon Heritage Month. As the bourbon category continues to grow, there is an increasing demand for the production of barrels within our industry which naturally creates a vast depletion of American white oak trees.
The way this program works: For every Angel’s Envy cocktail and/or Angel’s Envy bottle that is photographed and shared on social media with the hashtag #ToastTheTrees, Angel’s Envy will pledge to plant a white oak tree in partnership with the Arbor Day Foundation during the following Spring.
The objective of this program is to build an increasing awareness and strengthen the foundation amongst consumers and within the industry with the goal of achieving 30,000 hashtags that we can turn into planted trees for the future of the bourbon industry and the sustainability of the planet. #AE4theTrees