Launch Event Miami Beach Social Trends

Louis XIII Celebrates 100 Years Project

Louis XIII Celebrates 100 Years ProjectSaturday, March 28, 8pm – The Temple House, 1415 Euclid Ave, Miami Beach

This past November, LOUIS XIII launched a special project to raise awareness for global warming, and premiered a unique musical composition titled “100 Years” – The Song We’ll Only Hear If We Care in Shanghai. The song was recorded on a clay disc and stored in a state-of-the-art safe that is only destructible if submerged in water. The plan is to release the song in full in 2117, however, if sea levels continue to rise at such an alarming rate due to climate change, scientists project that in 100 years a significant portion of the world’s land will be underwater – which means the record will dissolve, and the song will be lost forever. This initiative was the catalyst for a number of regional events that will benefit local environmental charities taking place in multiple cities across the first half of 2018, Miami being the second stop.

LOUIS XIII Cognac continued their U.S. tour of the special project with an exclusive VIP event in Miami Beach at The Temple House in support of Phillip and Patricia Frost Science Museum’s Museum Volunteers for the Environment (MUVE) Initiative. Ludovic Du Plessis, Global Executive Director, LOUIS XIII, Valerie Loh, Senior Vice President, LOUIS XIII, Justin Meade, Global Marketing Manager, LOUIS XIII, and Steele Cooper, Vice President of Sales, LOUIS XIII, joined hosts Jennifer & Gabriel Montoya to celebrate with over 180 VIP attendees. The hosts invited guests including NBA legend Scotty Pippen, actor Carlos Ponce, David & Taja Cone, Judge Brownyn Miller, Alan & Ruth Zelcer, Kamal Hotchandani, Claudine DeNiro, Lesli Brown, Love & Hip Hop Miami stars Michelle Pooch, Malik Williams & Prince; John & Alyssa Jansheski, Judi Piggot, Lord James Bergman, Barry & Missy Skolnick and other Miami socials to learn more about the initiative.