Miami Fashion Week 2020 in order to ensure the health and safety of all of community, and in the hopes of delivering joyful and fashionable content, pivoted from in-person event and created a digital 100 HOURS of NONSTOP streaming content. To generate positivity after a difficult start to the year, they kicked off this historical virtual event, to unite the worldwide fashion community with its first-ever 100-Hour Challenge on June 4th. In partnership with Univision and with the support from long-time partner Lexus.
MIAFW streamed 100 uninterrupted hours of live content to ignite inspiration and highlight a diverse group of designers, influencers, fashion experts, models, among many others, who are overcoming current obstacles. Guests included Antonio Banderas, Valeria Mazza, Alejandra Espinoza, Paula Galindo, Erika Ender, Xenia, Raúl de Molina, Silvia Tcherassi, Eva Hughes, Olga Tañón, Dulceida, Ángel Sánchez, among many others. During four days, the 100 hours of content “Volver a vivir…Unidos” were more than amazing success. #MIAFW2020