PARAISO Fashion Fair debuts in Miami Beach, proudly unveiling its new fashion fair with fashion, swim and lifestyle brands, and creative activations. The multi-day fashion fair will take place in Collins Park and the surrounding Miami Beach area. PARAISO was formed to unify and elevate the events that historically take place during Swim Week in Miami as the umbrella platform for all swim industry events. Runway shows by top designers include ACACIA, Agua Bendita, Monday Swimwear, Pitusa, Stone Fox Swim, Sinesia Karol, Luli Fama, Maaji, MIKOH, Gigi C, Montce and others will showcase the latest collections to buyers, influencers and consumers on South Beach.
PARAISO will have a dedicated runway tent, situated in front of the Bass Museum in Collins Park, that will present over 20 fashion shows over four days. PARAISO is also taking over the iconic W South Beach for auxiliary shows, concerts and events that are open to consumers and industry veterans alike. Other venues include the Setai Hotel, 1111 Lincoln Road, The Plymouth and the Delano Hotel. MINI joins PARAISO as exclusive auto sponsor, providing fleet of courtesy transportation vehicles for show-goers and industry insiders along with several collaborative activations throughout various venues on Miami Beach, and showcase of their latest styles in Collins Park.
PARAISO is the product of two of the industry’s most respected leaders – Sam Ben-Avraham and Aleksander Salé-Stojanovic. As the founder of Atrium, PROJECT and Liberty Fairs, and with current ventures including KITH and WeWork, Sam brings true visionary talent and entrepreneurial acuity to the project. Salé, the founder of FUNKSHION, first opened the door of Miami Beach to the best of the fashion industry, is also a member of Production Industry Council (PIC) and is deeply connected to all aspects of tourism, culture and economic development in the area. PARAISO is unique in that it fuses the trade show and fashion show platforms with consumer- facing initiatives and events, to fully connect the two experiences. With the importance of social media, and the related activations that deliver valuable consumer engagement, PARAISO is a unifying platform that gives brands the chance to create hype, directly with the customer, while also doing business and showing off their core values to buyers, retailers and influencers. #Paraiso2018 @ParaisoFashionFair