Located at 1400 NE 2nd Ave, Design District, the showroom is the brand first stand-alone flagship in the area. A 400 square meters showroom located in the Miami’s design district and feature natural stained oak floors and grey walls with a contrasting dark ceiling. Comprised over two floors, the space focus on the fresh tones of blue and bright surfaces reflecting the sea and look of the city of Miami. The neutral colors and warm materials aim to create an intimate and welcoming atmosphere where the story of Poltrona Frau’s excellence and hundred-year history is told through its products.
The interior reflects a global store design concept implemented into showrooms worldwide which embodies the brand’s values- heritage, craftsmanship, top quality materials and attention to detail. A special area is dedicated to the Poltrona Frau Leathership®, where a suggestive leather bookcase invites visitors to a real sensory experience through the warmth and beauty of this material. A variety of products from Poltrona Frau’s collection is on display, including pieces from its first accessories collection for the brand, The Objects, consisting of meticulously researched and expertly designed pieces that explore the essence of shape and material. Perfect for the Miami lifestyle, The Cockpit Chair, designed by the Ferrari Design team, offer a sleek designed office chair that captures the excitement, speed and dynamism of the driver’s seat. #PoltronaFrau @PoltronaFrau