In July 2018, PARAISO opened its doors in Miami Beach to unveil a brand new experiential festival that creatively united the world’s favorite fashion, wellness, beauty and lifestyle brands. A multi-day fashion fair centralized in Collins Park and stretching to all surrounding areas of South Beach, PARAISO champions the core values of innovation, originality and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art and social media.
For the first time ever, Paraiso Miami Beach brings fashion to the streets of Miami, inviting consumers to a multi-day pop-up space, the Paraiso Bungalow, where attendees can shop collections, accessories, jewelry while meeting designers behind some of the industries most reputable brands, all under one roof.
For the first time, Destination: Ipsy is coming to Paraiso Miami Beach with beauty activations, like mini-makeovers, photo ops and a build-your-own-glam-bag station all in Collins Park, open to consumers. Paraiso Miami Beach will also activate on the beach itself on Saturday, July 13th and Sunday, July 14th between 20th and 21st Streets with bonfires, live music and other special events. #ParaisoMB @paraisomiamibeach