In celebration of National HIV Awareness month in July, Kiehlâ€™s Since 1851 is hosting their third annual Kiehlâ€™s LifeRide for amfAR, a nine-day charity motorcycle ride that launches with a celebrity-hosted, pop-up urban picnic at the Kiehlâ€™s store on Lincoln Road in Miami Beach on Friday, July 13th. The event takes place from 11 a.m. to 1 p.m. and is free and open to the public. Inspired by Kiehlâ€™s history with motorcycles, a spirit of adventure, and philanthropic heritage, the ride will be led by Chris Salgardo, President, Kiehlâ€™s USA and Kevin Robert Frost, amfAR CEO with celebrities John Corbett (Sex and the City), Tyson Beckford (model), Tricia Helfer (Battlestar Galactica), Jason Lee (Alvin and the Chipmunks, My Name is Earl), Katee Sackhoff (24, Battlestar Galactica), Teddy Sears (American Horror Story), Christopher Redman (88 Minutes), Marguerite Moreau (Wet Hot American Summer, Queen of the Damned), Timothy White (photographer), Paul Cox (artist), Grant Reynolds (Mansfield Path), Conrad Leach (artist) and more. After a roaring entrance from these 20+ motorcycle enthusiasts, guests can look forward to enjoying a complimentary picnic lunch catered by celebrity chef and Foxâ€™s Hellâ€™s Kitchen contestant Robyn Almodovar on a pop-up lawn outside the store. Guests will have the opportunity to meet and greet the celebrity riders, pose for souvenirs in the custom Capture Podâ„¢ photo booth and get â€œinkâ€™dâ€ in the temporary tattoo parlor while enjoying music and other entertainment. There will also be a celebrity check presentation to amfAR and in the spirit of giving; Kiehlâ€™s will offer 15% off all purchases. This is the first time the city of Miami Beach has been included in Kiehlâ€™s LifeRide for amfAR. Kiehlâ€™s will make donations at each of the eight stops along the way â€“ totaling $90,000. The ride culminates in Washington D.C. on July 21stat amfAR & GBCHealthâ€™s Together to End AIDS Gala which takes place the evening before the International AIDS Conference commences, marking its first time on US soil in 22 years. For every customer that visits Kiehlâ€™s free-standing stores from July 13 â€“ July 21, Kiehlâ€™s will donate $5 to amfAR, up to the $90,000 total donation.
In celebration of LifeRide, Kiehlâ€™s will introduce a Limited Edition Active Lifestyle Essentials Kit, an array of signature products to help active customers refuel from head to toe, with 100% of Kiehlâ€™s net profits from the sale of this product, up to $25,000, to benefit amfAR. The Limited Edition Kit includes Kiehlâ€™s new Eucalyptus Lip Relief (available only in this kit), full-size bottles of Cross-Terrain All-In-One Refueling Wash, Ultra Facial Cream, Cross-Terrain UV Skin Protector, Facial Fuel Eye De-Puffer, and deluxe samples of Creme de Corps, Ultimate Strength Hand Salve, and Midnight Recovery Concentrate. It features a specially-designed tattoo-inspired motif for the ride and will retail for $74.00 ($98.50 value) at Kiehlâ€™s stores nationwide.