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“Style Saves” 1 Year Anniversary & 2nd Annual Fashion Show Fundraiser

"Style Saves" 1 Year Anniversary & 2nd Annual Fashion Show FundraiserThursday, July 19, 9pm – Soho Beach House, 4385 Collins Avenue, Miami Beach

Style Saves kicked off Miami Swim Week with a splash! To celebrate Style Saves’ 1 Year Anniversary, co-chairs Rachael Russell and Ashley Spitz produced Style Saves’ summer fashion show fundraiser. The dual effort fittingly coalesced Russell’s creativity and fashion styling talents with Spitz’s background in non-profit fundraising and event planning. Over 400 of Miami’s most recognized, influential and fashionable faces gathered at the ultra-chic Soho Beach House to support Style Saves’ mission to “build confidence through clothes and give a fresh start through fashion” to local underprivileged students in South Florida. The event raised nearly $40,000 for Style Saves, doubling last year’s efforts.
The exclusive Style Saves fashion show was held in conjunction with Miami Swim Week and was unique due to its charitable component, given the organization’s affiliation with The Miami Foundation. Coupling philanthropy with fashion, Haute Living magazine aptly named the event Mercedes-Benz Swim Week’s “Best Show for a Cause.” The show featured runway looks by Trina Turk and Papi swimwear, and showcased fashions from Atrium and iShine365. Each look was personally styled by celebrity fashion stylist and Style Saves’ founder, Rachael Russell who ambitiously put forth a display of almost 80 different looks. “Collaboration is key,” says Rachael Russell who recognizes that a show like this can have a profound and positive impact on smaller brands. In turn, Russell encouraged the runway debut of Tortoise & Blonde eyewear, That Madonna Girl floral halos and C. Madeleine’s vintage jewelry whose accessories completed each look. Gorgeous fishtail braids and glowing faces beautified the models by stylists from Rik Rak Salon.
DJ Brett Sylvia set the mood with the perfect mix of tunes, while partygoers sipped on cocktails sponsored by Grey Goose, Moët Chandon, Peroni and Vita Coco, and indulged in cupcakes by Stella’s Sweet Shoppe. Keeping with interactive technology, guests were able to view the online auction hosted by Charitybuzz on iPads thcoughout the space and capture memories in the Capture Pod photo booth sponsored by Atrium. Notable guests included film director Michael Bay, celebrity chef Travis London, Gilt Groupe founder Alexandra Wilkis Wilson and “Real Housewives of Miami” cast members Joanna Krupa, Marysol Patton and Alexia Echevarria. To cap off the night, Mynt Lounge hosted an after-party to celebrate the event’s success.
Amongst a handful of local organizations, Style Saves has partnered with Miami Children’s Hospital Foundation to benefit the children of the Michael Fux Family Center at Miami Children’s Hospital.