Fashion & Style In the Spotlight Launch Event Miami Beach

Salon Allure Opening Night

Salon Allure Opening NightFriday, July 20, 8-11pm – WET at W South Beach, 2201 Collins Avenue, Miami Beach

To celebrate its three-year anniversary, Salon Allure at the W SoBe showcased some 56 of the most coveted brands in swim and resort wear during an all-out Opening Night runway show. Salon Allure, a four-day boutique tradeshow featuring more than 70 of the world’s most exclusive brands in swim, resort, and now accessories, marks its third anniversary by inviting the public to its first-ever designer sample sale fundraiser. One-hundred percent of net proceeds for the event will benefit Salon Allure’s charity of choice: Miami Children’s Hospital Foundation (MCH Foundation).  Throughout the event, guest enjoyed libations by Grey Goose Vodka, Bacardi and ZICO Coconut Water with superstar DJ’s The Hood Internet curating the playlist for the evening.