Volkswagen of America, Inc.introduced Jetta Haus, a series of pop-up events in Chicago, Miami, Los Angeles and New York, designed to celebrate the launch of the all-new 2019 Volkswagen Jetta. Jetta Haus festivities featured: live music from breakout performers, including Interscope™ and Red Bull Records™ artist (in NY); DJ sets from SiriusXM® and Beats™ by Dr. Dre talent; snacks and treats; beverages provided by Red Bull™; arcade games; an interactive “Betta Lab” art experience; and closed-course test drives in the 2019 Jetta showcasing the vehicle’s turbocharged performance, modern style and available premium BeatsAudio™ sound.
Based off Volkswagen’s award-winning MQB architecture, the 2019 Jetta dons a new sophisticated coupe-like exterior design, offers impressive interior space, competitive fuel economy and upscale technology features, from available automatic cruise control to available 10-color ambient lighting. The all-new Jetta goes on sale this month, starting at $18,545, which is lower than the previous model. Rounding out the full Jetta Haus experience is the Volkswagen “Betta Lab,” an interactive art exhibition inspired by Jetta’s available 10-color ambient lighting and premium BeatsAudio™ sound that takes attendees on a sensory journey through light, sound and motion.