Miami Beach

Launch of Fashion 1st Friday

Fashion 1st FridaysFriday, December 7, 7-10pm – Whitelaw Hotel, 808 Collins Avenue, Miami Beach

Three of Miami’s fashion-savvy savants, Showroom 305, Jeffrey Lubin Group and It Marketing Concepts, team up to bring New York-style sample sale to Miami with Fashion 1st Fridays, a monthly sample sale giving guests access to designer showroom merchandise at wallet-friendly prices. For South Florida fashionistas as well those descending on Miami for Art Basel looking to score amazing designer duds at a fraction of the cost, Fashion 1st  Fridays, is a must-do on the Basel circuit and every first Friday of the month following. Fashion 1st Fridays brings together more than ten sought out brands, such as Pretty Odd Apparel, Sea Satin Couture, Tunic Love, Mary Louise Designs, Amorium Jewels, JaBella Jewels, Tata Jolie, Aquarius, who will offer deep discounts ranging from 25% – 75% off retail price for shoppers. Each month the selection of vendors will change as will the location to keep things fresh and fun. Guests attending Fashion 1st Fridays will shop clothing, jewelry, swimwear and more, as they sip complimentary signature cocktail served from 7pm-8pm, pamper themselves at the beauty bar and get into the groove courtesy of the Whitelaw’s in house DJ who will be spinning tunes all night long. Plus the first guests to arrive will score free treats from luxury cookie brand Kukees and cupcakes from ibakebabycakes. Drink and bites specials from 7 pm to 10 pm and wristbands for free admission to a hip after party at Rokbar.