Grand Opening Miami Beach What’s New?

Pura Vida Opens on West Avenue in Miami Beach

Pura Vida Opens on West Avenue in Miami BeachThursday, October 15, 7am-8pm – Pura Vida, 959 West Avenue, Suite 10, Miami Beach

Miami’s go-to spot for healthy, clean, feel-good eats, Pura Vida is opening its fifth and largest South Florida location situated on West Avenue in Miami Beach. Since its inception in 2012, Pura Vida has established itself as a health-conscious all-day cafe and wellness hub for South Floridians, serving an all-day breakfast menu, superfood smoothies, freshly squeezed juices, flavorful salads, wraps and bowls, along with a wide variety of gluten-free and vegan sweet treats, sourced using all local and organic ingredients whenever available. 

Located at 959 West Avenue, Suite 10 in Miami Beach, the new Pura Vida outpost boasts 4,000 square feet of indoor and outdoor space, designed in Pura Vida’s signature tropical and casual aesthetic, traditionally associated with their other establishments. New and exciting menu items featured, will include a Pumpkin Spice Latte; Blue Majik Smoothie Bowl made from blue algae, rich in iron, potassium, magnesium, and antioxidants, that is blended with organic fruit and topped with homemade gluten-free granola and coconut; and gluten-free flourless Chocolate Cake and Lemon Polenta. Other new items featured, include dog bakery items, wellness shots and a new catering menu featuring mini bowls. Moreover, the West Avenue cafe plans to partner once opened, with other like-minded brands for its debut, including Modo Yoga, Anatomy and nearby CrossFit studios.

Founded by husband-wife team, Omer and Jennifer Horev, Pura Vida serves up an array of nourishing and refreshing yet simple menu items inspired by the pair’s travels, as well as recipes shared from friends and family. Some menu highlights include Pura Vida’s famous Acai Bowls, which features raw organic Brazilian acai, topped with vegan gluten-free granola and accompanied by a variety of refreshing fruits and toppings. Other popular gluten-free dishes are the Mango Salmon, Spicy Tuna and Vegan Lentil Bowls. A few of the cafe’s highly-coveted All-Day Breakfast items include Avocado Smash, Perfect Egg Sandwich and Overnight Oats.

Pura Vida was originally established in Miami Beach and has since launched multiple other locations. The thriving health-minded concept can also be experienced in Miami Design District, Edgewater, South Beach and in Coral Gables at the University of Miami. Driven by a passion for providing simple and nourishing foods as well as impacting hundreds of lives by creating real careers, the health-conscious lifestyle brand plans to welcome four more locations in the coming months including establishments in Aventura, Bay Harbour, Las Olas and West Palm Beach. Delivery and pick-up is available through the Pura Vida Miami app. #PuraVidaMiami