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New Lamborghini Aventador Revealed in Miami Beach

New Lamborghini Aventador Revealed in Miami BeachMonday, January 28, 12:00PM - Ocean Drive near 10th Street, Miami Beach

Lamborghini is celebrating its 50th anniversary today with a celebration that includes the unveiling of the new Aventador LP 700-4 Roadster, which has not yet been seen outside the hall of the LA Auto Show. The event kicked off at noon with a 40-car parade of Lamborghini convertibles and include President and CEO of Lamborghini Stephan Winkelmann and Miami Beach Commissioner, Jerry Libbin. A press conference was held across from the Breakwater Hotel before the celebration moved to Miami International Airport for a dramatic runway drive. Aventador Roadsters will be racing down a closed runway to attempt to surpass the 180 mile-per-hour speed record at Miami International Airport. The Lamborghini brand was started in 1963 by Ferruccio Lamborghini who wanted to create a “refined grand touring car” to compete with Ferrari. The brand prospered until the mid 1970’s oil crisis. In the late 70’s Patrick and Jean Claude Mimran purchased the company, bringing it back from the brink  before selling the company to Chrysler in 1987. Today, Audi AG owns the company and has led the company to new levels of global success since 1999.