Lamborghini is celebrating its 50th anniversary today with a celebration that includes the unveiling of the new Aventador LP 700-4 Roadster, which has not yet been seen outside the hall of the LA Auto Show. The event kicked off at noon with a 40-car parade of Lamborghini convertibles and include President and CEO of Lamborghini Stephan Winkelmann and Miami Beach Commissioner, Jerry Libbin. A press conferenceÂ was heldÂ across from the Breakwater Hotel before the celebration moved to Miami International Airport for a dramatic runway drive. Aventador Roadsters will be racing down a closed runway to attempt to surpass the 180 mile-per-hour speed record at Miami International Airport. The Lamborghini brand was started in 1963 by Ferruccio Lamborghini who wanted to create a â€œrefined grand touring carâ€ to compete with Ferrari. The brand prospered until the mid 1970â€™s oil crisis. In the late 70â€™s Patrick and Jean Claude Mimran purchased the company, bringing it back from the brinkÂ before selling the company to Chrysler in 1987. Today, Audi AG owns the company and has led the company to new levels of global success since 1999.