To celebrate the recent opening of Salt & Straw’s first east coast scoop shop, the brand has partnered with BBC ICECREAM, Pharrell Williams’ apparel and accessories brand, to host an outdoor, socially-distant pop-up incorporating the Flavors of Miami.
The pop up will feature complimentary samples of Salt & Straw ice cream, music by DJ Crespo, and experiences, tasting opportunities and giveaways by partners featured on Salt & Straw Miami’s opening menu. BBC ICECREAM will be releasing a limited-edition Salt & Straw x ICECREAM collaboration T-shirt which will be available at the event. Overtown Youth Center, Salt & Straw Wynwood’s charitable partner organization, will also be present and accepting donations to support youth and families in Miami’s Overtown neighborhood and surrounding areas.
Keeping the health and safety of all staff, guests and the community a top priority, the pop-up will be strictly enforcing limited capacity; social distancing; mask requirements for staff and guests; and will offer hand sanitizer throughout.