The new Heineken Star Bottle, the brand’s first packaging change in almost two decades, has officially arrived to South Florida. To mark the occasion, Heineken USA invited hundreds of South Floridians to an #arrivebigÂ themed launch party with sounds of DJ Jessica Who,Â special surprises and of course, lots of Heineken.
The new Star Bottle design represents a more modern take on the brandâ€™s iconic green bottle that will further reinforce the brandâ€™s upscale status and set it apart as the innovative and relevant upscale choice for todayâ€™s adult consumers, 21 and older.
The Star Bottle packaging, available in 12 oz. and 22 oz. sizes, features strong shoulders and a taller, slimmer neck that elongates the look of the bottle giving it a more modern air of confident masculinity and pride. The new design also features a curved embossment, inspired by the iconic racetrack label, and thumb groove that improves bottle grip and encourages drinkers to hold the bottle at a lower point, keeping the beer colder. While the package is new, the liquid inside is the same high quality taste that is legendary around the world.