Village of Merrick Park, the premier lifestyle destination in Coral Gables, hosted the launch of Vogue Brasilâ€™s Vogue Miami edition with hundreds of Brazilâ€™s elite. Guests enjoyed a â€œChampagne Promenadeâ€ through the mall, leading to a live fashion showcase previewing the Brazilian designers showing at Mercedes Benz Fashion Week Swim 2014.
A series of unique, visual activations took place at the five boutiques that were featured in the Vogue Miami issue. Each served as stops along the Champagne Promenade, in the style of the famed Promenade Chandon in SÃ£o Paulo, Brazil. Top Brazilian socialites were hosts at the five participating retailers including Carolina Melo at Tiffany & Co., Ricardo Dunin at 120% Lino, Juliana Savoia at Pili Carrera, Amelia Whitaker at Silvia Tcherassi and Cristiano Piquet at Rugs by Zhaleh. Guests strolled through Merrick Park and enjoyed a glass of bubbly while engaging in activities at each merchant location. Silvia Tcherassi presented a gown from the Spring 2013 Collection inspired by renowned Brazilian artist, Helio Oiticica; Pili Carrera hosted an animated window display with live modeling; while a violinist performed live at Rugs by Zhaleh.
The promenade concluded as Champagne sparklers guided guests to the grand finale event featuring fashion vignettes presented by Vogue Brasilâ€™s very own Fashion Director, Giovanni Frasson. The ultimate preview to Swim Week featured, models wearing the latest collections of Brazilian designer brands including Vix, Cia Maritima, Poko Pano and Sinesia Karol with designers in attendance.
Pictures by: photoActiva