Fashion & Beauty Launch Event Miami Beach What’s New?

Priscilla B to Debut First Fashion Collection in the U.S.

Priscilla B to Debut First Fashion Collection in the U.S.Thursday, July 18, 9pm-11pm – W South Beach in the Grove Lounge, 1775 Collins Avenue, Miami Beach

Priscilla B, the Italian swimwear brand, will debut its 2014 collection on Thursday, July 18, 2013, at W South Beach in the outdoor Grove Lounge to a private audience of media and buyers. Inspired by designer Priscilla Gaya Petrò’s time in Portofino, Priscilla B is fully produced in Italy by a team of artisans. The collection, which evokes the vibrancy of a coastal voyage, is comprised of two lines; Black Label, which features bold prints and jeweled accents, and White Label, which takes a more minimalist approach to the brand’s international inspiration.

Priscilla B has partnered with Grove at Grand Bay, the avant-garde Coconut Grove residential development from Terra Group, to create a fashion installation that captures both parties’ unique approach to design. The show will feature a rotation of models wearing Priscilla B’s 2014 collection, with hair and makeup by Sean Donaldson Hair of Miami Beach. The event will be followed by an official after-party at WALL, also located at W South Beach.

Over the weekend, Priscilla B will host a pop-up lounge for media and buyers to preview the collection in a more intimate setting. The lounge will be by appointment only and will offer breakfast, tea, lunch and cocktails.