Lou La Vie hosted the launch party of “Lou La Vie Members Club”, their new Members Club through the acquisition of Gentlemen Drive Miami and Luxury Auto Club. Celebrities joining the celebration were co-founder DJ Irie, as well as Felipe Massa, Brazilian Formula One race car drive.
Founded by John Temerian, Jan Otto and Miami Heat’s DJ Irie, Lou La Vie satisfies the growing demand for luxurious and exotic vehicle rentals in South Florida. Beyond luxury car rentals, the brand prides itself on offering its customers the opportunity to “experience the life,” and forgo the hassle and of owning exotic vehicles as well as real estate and premier concierge services.
Lou La Vie Members Club will cater to frequent executives, jet setters and seasonal vacationers looking to “Rent the Life” while visiting South Florida. Enlisted members will have access to exclusive benefits, which include overall reduced rental rates, express reservations, access to seasonal specialized fleets, private track events, invitations to Lou La Vie exclusive events, and standard high-quality and personalized service.