Want to own your own business? Join The Franchise Expo and make it happen! Â The primary reason you should consider franchising is it gives individuals the opportunity to go into business for themselves with an excellent chance of success at a minimum of risk. Starting a new business from scratch is inherently risky. Most studies conclude that over 90% fail within 3 to 5 years. Franchise success rate: 93% Success Rate after 5 years vs. Independent Business: 23% Success Rate after 5 years. Benefits of franchising: established products or services, marketing assistance, start up assistance, management assistance, brand name recognition, financial assistance, proven system & business model.