Jennifer Aniston is headlining Saks Fifth Avenue’s 2013 Key to the Cure campaign. In support of this program, Aniston will appear in a national public service announcement wearing a limited-edition Key To The Cure T-shirt by celebrated designer Peter Dundas of Emilio Pucci. The T-shirt retails for $35 in Saks stores, and Saks Fifth Avenue OFF 5TH stores. 100% of the proceeds of the purchase price of each T-shirt will be donated to The Mount Sinai Comprehensive Cancer Center.
To help raise both money and awareness for women’s cancers, Saks Fifth Avenue Bal Harbour once again partnered with Mount Sinai Comprehensive Cancer Center to host this year’s Key To The Cure, a charity shopping weekend taking place October 17 through October 20.
To launch the event, Saks Fifth Avenue Bal Harbour hosted a Key To The Cure kick-off celebration on Wednesday, October 16, featuring hors d’oeuvres, live entertainment and, of course, shopping. The kick-off also featured tastings from Miami’s top restaurants and cocktails provided by Southern Wine & Spirits. During the shopping weekend, 2% of participating vendor sales from Saks Bal Harbour, up to $500,000, will be donated to the Mount Sinai Comprehensive Cancer Center.