1 Hotel South Beach welcomed guests and families to the official launch of The Beach Club on Sunday, October 22nd. Attendees were invited to experience a day in the life of a Beach Club member with spa treatments by Bamford Haybarn Spa, a Spartan Gym training course for both adults and children, and healthy bites by James Beard Award-nominated Chef Matthew Kenneyâ€™s plnthouse. Throughout the afternoon guests were served refreshing cocktails, fresh pressed juices and farm-fresh Hors d’oeuvres while soaking up the sun and lounging poolside.
The first of its kind for the 1 Hotels brand, The Members-Only Beach Club is the ultimate way for locals to enjoy beach life with hotel service, while engaging with a community of forward-thinking and mindful entrepreneurs. The Beach Club offers hotel amenities including Spartan Gym, Bamford Spa, Beachside service, and wellness programming. Coming in 2018, the second phase of The Beach Club includes a newly developed space overlooking the ocean that offers a secluded spot for members to relax and connect.