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Marketers’ Roundtable: Managing a PR Nightmare

Marketers’ Roundtable: Managing a PR NightmareWednesday, October 23, 6:30pm-8pm – Newlink Group Headquarters, 1111 Brickell Avenue, #1350, Miami Brickell

Join AMA – South Florida and guest facilitator for the evening, Maria Pis-Dudot and Ian McCluskey (SVP and VP with Newlink), for a discussion around managing a PR crisis effectively and in context of other operational goals. While most companies welcome positive press, none relishes the nightmare of a PR crisis. How do you effectively and efficiently manage a critical situation to isolate reputational impacts, maintain the trust of the marketplace and ensure business continuity? What do these opportunities mean for in-house marketers and their careers? Maria Pis-Dudot and Ian McCluskey lead the Reputation Management & Public Affairs practice at Newlink Communications. They and their team of professionals provide strategic solutions to companies and marketing professionals faced with these situations. Newlink, ranked as the largest PR agency in South Florida in 2011 and 2012 by the South Florida Business Journal, is a PR and communications group focused on domestic and multinational organizations throughout the U.S. and Latin America.

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