The IRIE Foundation is thrilled to welcome back Pepsi to IrieWeekend with Pepsi Zero Sugar as presenting sponsor! Irie Weekend is one of South Florida’s most buzz-worthy and highly anticipated weekends of the year, which also stands as the Irie Foundation’s signature annual fundraiser. The star-studded, non-stop weekend of festivities draws participants from near and far.
For the past 16 years, Irie Weekend has brought together leading lifestyle brands, business executives, notable VIPs, celebrities, professional athletes, and world-renowned musical artists to create South Florida’s biggest celebration, with proceeds benefiting the Irie Foundation. #IWXVI @irieweekend