A night that proves Equinox’s philosophy “It’s not fitness. It’s life.” unveiled the urban adventure The Related Group created with the famed fitness brand for the new Brickell Heights. The power partnership goes on stage for a pre-launch celebration with 1,000 of Miami’s top-selling brokers.
Harvey Spevak, CEO of Equinox Fitness Clubs, joined Related’s Founder and CEO Jorge Perez, to present details of the high energy, high style, 3 story 35,000-square-foot club that will anchor Brickell Heights, the 690-unit condominium tower at 850 South Miami Avenue. The project will also contain 35,000 square feet of office space and approximately 30,000 of prime Ground Floor retail and restaurants. Crescent Heights, the original landowner, also retained a partnership interest in the project.
The property is located next to the two-million-square-foot sprawling development Brickell CityCentre, featuring 500,000 square feet of luxury retail, cinemas, two residential towers and hotel. In September, developer Swire Properties Inc. announced an addition to the project with an 80 storymixed-use tower at the 700 Brickell Avenue location, further establishing the neighborhood as a 24-hour work/play environment.