As the 22nd Annual Billboard Latin Music Conference Presented by State Farm in Association with AT&T approaches, there is growing anticipation and excitement for what will be three days of compelling activities that will gather hundreds of industry movers. The conference kicks off April 25th with a Billboard Pre-Conference Poolside Party, sponsored by Musical Rhythms Promotions, at the Renaissance Eden Roc Miami Beach, Florida.
Combining entertainment and education to inspire and inform, the conference will feature an exclusive appearance with Spanish rock band Mana, which for the first time in its 20-year career, will gather all four members for an intimate interview to discuss their music creative process, their tours and the state of the Latin music industry. Latin super stars Don Omar, Pitbull, Gloria Trevi, Camila, Luis Fonsi, Jorge Villamizar, Donato Poveda, Lenny and Max, from Aventura; Gerardo Ortiz, Fernando Camacho from La Arrolladora Banda El Limon and Roberto Tapia, are among the artists scheduled to participate in the conference. They will be joined by executives from leading companies such as Universal Music Latin America, Sony Music, AT&T, Google, Facebook, Coca Cola, Walmart and many more, who will participate in provocative panels, receptions and special events surrounding the conference.
For the first time, the conference will also feature The Marketing Exchange Hosted by Telemundo and Mun2, featuring discussion panels such as My Big Vast Social Network. Sponsored by Internet portal Muzicol, the unprecedented discussion features successful singer and entrepreneur Don Omar, who will be joined by executives from Facebook and Google. The Marketing Exchange will also present The First Annual Billboard Latin Music Marketing Awards, honoring the best campaigns, collaborations and creative visions from Latin music over the past year.
Moreover, the conference will feature newly enhanced and expanded radio programming including case studies, roundtables, and panels with the masters of the airwaves. Billboard will also bring together the power players of Regional Mexican music for an in-depth conversation on where the genre is headed.